We examine how social media users interact with BLM by using hashtags and, thus, modify the framing of the movement. We call this decentralized interaction with the movement distributed framing. Empirically, we illustrate this idea with an analysis of 66,159 tweets that mention #BlackLivesMatter in 2014, when #BlackLivesMatter becomes prominent on social media. We also tally the other hashtags that appear with #BlackLivesMatter in order to measure how online communities influence the framing of the movement. We find that #BlackLivesMatter is associated with five types of hashtags. These hashtags mention solidarity or approval of the movement, refer to police violence, mention movement tactics, mention Ferguson, or express counter-movement sentiments.
Ince, Jelani, Fabio Rojas, and Clayton A. Davis. 2017. "The Social Media Response to Black Lives Matter: How Twitter Users Interact with Black Lives Matter through Hashtag Use." Ethnic and Racial Studies 40:1814-30.