Jacob is a Ph.D. candidate in sociology at Indiana University. His research focuses on taste, consumption, and power. His dissertation explores the role of consumption motives in the creation and maintenance of symbolic boundaries between craft and traditional American beer as well as their respective consumers. Jacob is also a dedicated teacher, having taught over 16 courses on 5 different subjects, in person and online, and at Indiana University as well as the University of Mannheim in Germany. He was the recipient of the Stewart Family Fellowship for Excellence in Teaching, which is the most prestigious departmental prize in Sociology at IU that recognizes excellence in teaching. Jacob earned his master's degree in sociology from IU and a bachelor's degree in sociology and social psychology from the University of Alabama at Birmingham.